by Alison Cooper | Jul 20, 2025 | Automation, CRM, Customer Journey, Sales
Whether you’re running a local bricks and mortar service based business, an online coaching business or consultancy, or a hybrid model, one thing is clear: your customers expect fast, personalised and seamless experiences. In 2025, CRM automation isn’t just a...
by Alison Cooper | Jul 6, 2025 | Automation, CRM, Sales
Let’s be honest: spreadsheets are the default for a lot of business owners. They’re free, familiar and easy enough to set up. You add a few columns for names, emails, maybe a “stage” column and there you have it: your makeshift sales pipeline. But here’s the problem....
by Alison Cooper | Nov 12, 2024 | Automation, CRM, Customer Experience, Customer Journey, Digital marketing
In a world where customers have endless choices, building loyalty is essential for long-term success. Yet, many businesses are unknowingly “ghosting” their customers. Imagine this: you visit a hairdresser, book a beauty treatment, or dine at a restaurant, only to...
by Alison Cooper | Sep 22, 2024 | Automation, CRM, Customer Experience, Customer Journey
A great Customer Relationship Management (CRM) system can transform how you manage leads, close sales, and grow your business. CRMs offer powerful tools to help automate tasks, segment audiences, and optimise your sales process. Here are 7 practical ways to leverage a...
