by Alison Cooper | Dec 4, 2025 | Digital marketing, Email marketing
If you’re still relying on social media marketing as your main way to reach customers, it’s time for a reality check. Algorithms change, reach drops, and accounts get hacked. Truth bomb… You don’t own your followers – you’re renting space on someone else’s...
by Alison Cooper | Sep 23, 2025 | Automation, Customer Experience, Digital marketing, Digital Products, Sales
Are you ready to turn your knowledge, creativity or expertise into income but feel overwhelmed by the tech side of selling online? You’re not alone! Many entrepreneurs, coaches and creators want to sell digital products or courses but get stuck on the “how.” That’s...
by Alison Cooper | Nov 17, 2024 | Customer Experience, Customer Journey, Digital marketing, Sales
Black Friday is a prime opportunity for course creators and membership site owners to increase sales, attract new customers, and boost engagement. But with countless offers competing for attention, how can you make sure yours stands out? By combining smart strategies...
by Alison Cooper | Nov 12, 2024 | Automation, CRM, Customer Experience, Customer Journey, Digital marketing
In a world where customers have endless choices, building loyalty is essential for long-term success. Yet, many businesses are unknowingly “ghosting” their customers. Imagine this: you visit a hairdresser, book a beauty treatment, or dine at a restaurant, only to...
by Alison Cooper | Mar 9, 2024 | Customer Journey, Digital marketing
Your sales page copy isn’t converting into paying customers. It’s a frustrating scenario, but fear not we’re here to help with tips and our sales page copy swipe file. A well-crafted sales page acts as a persuasive salesperson, guiding website...
by Alison Cooper | Sep 10, 2023 | Digital marketing
It’s likely that social media plays a role in your business strategy. But here’s a question to ponder: Are you putting all your business hopes on social media alone? While social media is a valuable tool, relying exclusively on it can come with...
