by Alison Cooper | Dec 4, 2025 | Digital marketing, Email marketing
If you’re still relying on social media marketing as your main way to reach customers, it’s time for a reality check. Algorithms change, reach drops, and accounts get hacked. Truth bomb… You don’t own your followers – you’re renting space on someone else’s...
by Alison Cooper | Sep 23, 2025 | Automation, Customer Experience, Digital marketing, Digital Products, Sales
Are you ready to turn your knowledge, creativity or expertise into income but feel overwhelmed by the tech side of selling online? You’re not alone! Many entrepreneurs, coaches and creators want to sell digital products or courses but get stuck on the “how.” That’s...
by Alison Cooper | Jul 20, 2025 | Automation, CRM, Customer Journey, Sales
Whether you’re running a local bricks and mortar service based business, an online coaching business or consultancy, or a hybrid model, one thing is clear: your customers expect fast, personalised and seamless experiences. In 2025, CRM automation isn’t just a...
by Alison Cooper | Jul 6, 2025 | Automation, CRM, Sales
Let’s be honest: spreadsheets are the default for a lot of business owners. They’re free, familiar and easy enough to set up. You add a few columns for names, emails, maybe a “stage” column and there you have it: your makeshift sales pipeline. But here’s the problem....
by Alison Cooper | Nov 17, 2024 | Customer Experience, Customer Journey, Digital marketing, Sales
Black Friday is a prime opportunity for course creators and membership site owners to increase sales, attract new customers, and boost engagement. But with countless offers competing for attention, how can you make sure yours stands out? By combining smart strategies...
by Alison Cooper | Nov 12, 2024 | Automation, CRM, Customer Experience, Customer Journey, Digital marketing
In a world where customers have endless choices, building loyalty is essential for long-term success. Yet, many businesses are unknowingly “ghosting” their customers. Imagine this: you visit a hairdresser, book a beauty treatment, or dine at a restaurant, only to...
by Alison Cooper | Sep 22, 2024 | Automation, CRM, Customer Experience, Customer Journey
A great Customer Relationship Management (CRM) system can transform how you manage leads, close sales, and grow your business. CRMs offer powerful tools to help automate tasks, segment audiences, and optimise your sales process. Here are 7 practical ways to leverage a...
by Alison Cooper | Mar 9, 2024 | Customer Journey, Digital marketing
Your sales page copy isn’t converting into paying customers. It’s a frustrating scenario, but fear not we’re here to help with tips and our sales page copy swipe file. A well-crafted sales page acts as a persuasive salesperson, guiding website...
by Alison Cooper | Sep 10, 2023 | Digital marketing
It’s likely that social media plays a role in your business strategy. But here’s a question to ponder: Are you putting all your business hopes on social media alone? While social media is a valuable tool, relying exclusively on it can come with...
by Alison Cooper | Jul 11, 2023 | Artificial Intelligence, Automation, Customer Experience, Customer Journey
If you are looking for a stand out customer experience for your customers (and you should be!) then you definitely want to have a look at this piece of mind-blowing software. Before Imagine, you’re running regular coaching sessions for your members. The usual scenario...
